New York University
Let’s Talk COVID-19, is an initiative produced by the NYU Center for Latin American and Caribbean Studies, aims at offering valuable information about the pandemic in various indigenous and diasporic languages widely spoken in New York. The information is delivered in minute and half-long video capsules translated into 13 languages including Quechua, Haitian Kreyol, Nahuatl, Mixtec, Garifuna, and Kichwa, spoken by immigrant communities from Mexico, Ecuador, Haiti, Honduras, Peru, Bolivia, and others.
Illustrator | Creative Designer
Key Results
Conceptualized and developed original written and visual content to establish a distinctive brand tone.
Combined different design elements to create consistency across all marketing channels.
Developed content strategies to create a bond between the different audiences, while delivering important information they can use to make a purchasing decision.
Launch strategies that aimed to increase website traffic and increase revenue.